About us

Ladies Own Choice Jeweller, Where faith is forever ~  Since 1942

Ladies Own Choice Jewellers was founded in 1942 by Sheikh Shamshir Ali (late) in Anarkali Bazar. At that time there were hardly two or three shops in Anarkali belonging to Muslims, and Ladies Own Choice was the first shop of its kind. This business is still flourishing and since 1972, Shamshir Sb’s elder son Shahid Shamshir Ali is running it.

Ladies Own Choice is dedicated to inspire a passion for exquisite jewel masterpieces that ensure it is the precious jewellery of your choice. The standard of Jewellery at Ladies Own Choice is a benchmark of excellence for fine jewellery for more than 70 years, which is achieved by working closely with highly skilled designers and craftsmen. We create jewellery that is sculptural work of legendary craftsmanship, distinct artistry and innovative designs.

For any queires, kindly contact us by giving us a call or by emailing us or just drop in by our shop as paying a visit would be a pleasure and a delight for you as well for us. We’re located in the heart of Lahore at Leeds Centre, Main Boulevard, Gulberg III Lahore.